Tech Project Lead
Coaching Funnel Launch
End-to-end funnel leadership for an international relationship-coaching program — from technical architecture to cross-team coordination and launch execution.
Background
The client was launching a global relationship-coaching program and needed a scalable, conversion-ready funnel, unified coordination across multiple teams, reliable implementation, and a smooth, low-friction launch — so I stepped in as Tech Project Lead, owning strategy, systems, and execution across the entire digital funnel end-to-end.
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Challenges
I was coordinating multiple teams (copy, design, ads) while building a complex Kajabi funnel with interconnected pages and videos, integrating calendars, email sequences, and payments, all under tight timelines and recurring decision meetings — which required strong structure, accountability, and clear priorities.
Audit & System Review
I mapped the full user journey — from ad to opt-in, video funnel, booking, and payment — then identified bottlenecks, manual steps, technical failure points, and automation opportunities, documenting everything into a clear project plan.
Solution Architecture
I designed a scalable Kajabi funnel with opt-in and video pages, automated sequences and reminders, integrated calendars and booking logic, smart tagging and tracking for post-launch analysis, and fallback flows with safety links to prevent drop-offs.
Implementation
I built and configured the entire funnel in Kajabi, organized all video assets, connected calendars with follow-up automations, mapped ads through booking and payment, and tested everything end-to-end — while coordinating the project in Trello with clear milestones, task ownership, review cycles, and recurring alignment meetings, keeping everything transparent and traceable.
Documentation & Handover
I delivered a functional funnel guide, launch and post-launch checklists, update instructions, and a monitoring plan.
Results & Impact
The launch ran smoothly, with a stable funnel and clear operating procedures for the team.
Project Scope
Launch an automated funnel that books coaching sessions and nurtures prospects into paying clients.
By the Numbers
Discover the impact of our projects through measurable results, showcasing the improvements in user engagement, conversion rates, and overall user satisfaction.
30%
Time Saved
18%
Productivity Increase
20%
Money Saved
40%
Increase in User Retention